Business Details
13 Years
experience
Emergency
services
Your Trusted HVAC Partner in Madison, WI
Forward Heating & Cooling was founded on the core values of integrity, hard work, and reliability, serving southern Wisconsin with personalized HVAC solutions. Our team, led by owner Sam Jones, brings decades of combined experience in heating, cooling, and geothermal systems, prioritizing customer satisfaction through honest service and technical expertise. We specialize in residential and commercial HVAC installations, repairs, and maintenance, offering 24/7 emergency services to address urgent needs. Backed by partnerships with industry leaders like Carrier and Waterfurnace, we deliver energy-efficient systems tailored to Wisconsin's climate.Our commitment to community-driven growth ensures every client receives a personalized touch, fostering long-term relationships built on trust and dependability. With a focus on continuous improvement, we invest in ongoing training and certifications to stay at the forefront of HVAC innovation while maintaining the Wisconsin state motto of perseverance and progress.
Services
Heating
Air Conditioning
Geothermal
Carrier Systems
Maintenance
Details
- Year established: 2013
Highlights and features
- We offer 24/7 emergency HVAC service with rapid response times
- Our technicians are certified in Carrier and geothermal systems
- 10-year+ experience in geothermal installation and maintenance
- Customized service agreements with 10% parts/labor discounts
- Locally owned with Wisconsin-specific climate expertise
Associations and certifications
- International Ground Source Heat Pump Association
- Waterfurnace International
What people say
24/7 emergency service
Expert geothermal knowledge
Carrier system specialists
Reliable technicians
Energy savings achieved
Services
Furnace Repair
Emergency and scheduled furnace repairs for all major brands. Our certified technicians diagnose issues quickly, provide transparent pricing, and complete repairs efficiently to restore comfort. We maintain equipment warranties through proper diagnostic procedures.
Geothermal Installation
Complete geothermal system design and installation services. Partnering with GO Loop for loop field work, we handle indoor components and system integration. Our IGSHPA-certified team ensures optimal performance in Wisconsin's climate conditions.
AC Maintenance
Seasonal air conditioning maintenance programs prevent breakdowns and improve efficiency. Our technicians clean coils, check refrigerant levels, and calibrate systems to manufacturer specifications. Regular maintenance extends equipment lifespan and maintains warranty validity.
Carrier Systems
Authorized Carrier dealer for residential and commercial HVAC systems. We offer Infinity Series high-efficiency furnaces, central air conditioners, and hybrid heat pump solutions. Our installations include system sizing, ductwork optimization, and smart thermostat integration.
Service Agreements
Customizable HVAC maintenance contracts with priority emergency service. Plans include annual system cleanings, 10% discounts on parts/labor, and energy efficiency optimization. Designed to reduce repair costs and extend equipment longevity through proactive care.
People
Sam Jones
Owner/Operator
HVAC expert with state championship in apprenticeship skills. Completed specialized training in geothermal systems. Focuses on technical excellence and customer service leadership.
Alison Jones
Co-Owner
UW-Madison graduate managing business operations. Ensures smooth service delivery and client communication. Maintains focus on community values and personalized customer care.
Questions
What HVAC services do you offer?
We provide furnace repair/installation, AC services, geothermal systems, Carrier equipment sales, and maintenance agreements. Emergency service available 24/7.
Do you offer emergency HVAC service?
Yes, our 24/7 emergency service responds promptly to critical heating/cooling needs with no additional after-hours charges.
What areas do you serve?
We serve Madison, Middleton, Fitchburg, and all South Central Wisconsin communities within a 50-mile radius of our office.
Do you offer financing options?
Yes, we offer Carrier credit card financing with special promotions and Wells Fargo-approved payment plans for major HVAC projects.
What maintenance plans are available?
Our service agreements include annual system cleanings, 10% discounts, priority emergency service, and energy efficiency optimization for both residential and commercial clients.
Are you certified for geothermal installations?
Our team holds certifications from IGSHPA and Waterfurnace International, with over 10 years of geothermal installation experience in Wisconsin's unique soil conditions.
